Whether the need is to build up awareness, increase market share; to change consumer and media attitudes following a crisis or a combination of all of these - targeted communications and marketing programmes will increase top-of-mind awareness in the affluent tourism marketplace.

Competitiveness is a major challenge facing destinations' decision makers in both the private and public sectors. Attaining higher levels of competitiveness will determine whether a country  can achieve sustainable and harmonious economic growth beyond that bolstered by remittances, foreign assistance and resource exploitation.

Brand Development

E2m offers rich resources for destinations requiring help to plan and implement their destination marketing. Our experienced resident experts have had direct senior management responsibility for planning and implementing marketing programs and projects at regional, sub-regional and local level. They think creatively, but are firmly grounded in the realities of the marketplace.

More specifically, our professionals have:

• Extensive experience of creating and working with partnerships of public and private sectors at every level, including those operating at the interfaces between tourism and economic development/ regeneration strategy; and between tourism and the cultural sector.
• A sound understanding of the rapidly evolving tourism marketplace.
• In-depth understanding of the implications of developments in information and communication technologies and the advent of e-business, for enhancing the efficiency and effectiveness of all aspects of tourism management and marketing.
• Knowledge of the experience of our Teams in many countries through visits to DMO/Ground Handlers offices in many parts of the world and through past or present membership of international organisations such as - Destination Marketing Association International, Pacific Asia Travel Association, European Cities Tourism and the International Federation for Information Technology and Tourism.

Our approach to destination marketing embraces two of our key principles for overall tourism strategies:

• An integrated approach to product development and promotion, in the form of a limited number of major campaigns directed towards market segments that have greatest potential for the destination; supported by cross cutting programs, addressing issues such as information management, e-business, co-ordination of print, partnership development, etc.
• Getting the right market mix. The markets targeted, taken together, should enable a destination to build good, high-yield business, all year round.