Cruising is the fastest growing market sector in the *European travel industry and is evolving on every level from it’s targeting of a younger, more affluent audience to an ever increasing number of themed cruises. Most important for this industry, is its ability to develop products that appeal to a broader vacation / holiday and incentive market.

Eyes2market has specialist knowledge on product as well as partner relations with group organisers, incentive planners and dedicated cruise distribution channels.

* 2006 was a record breaking year with more than 1.2 million passengers, 12% increase over the previous year. Since 2003, the outbound travel market from the UK has more or less remained flat yet the demand for cruise holidays increased by a quarter. For similar reasons, the European cruise market is also growing healthily. In 2006, there were over 3.4 million European cruise passengers – an increase of 9% over 2005. Like the UK, the German, Benelux, Scandinavian, Swiss and Austrian markets all experienced double-digit growth rates. Nevertheless, the UK still maintained its dominant position in Europe with a 35% share of the market. – Passenger Shipping Association (PSA)