Online PR

Eyes2market's expertise in online PR and marketing will boost your presence on the web through social media, review sites, viral marketing, competitions and search engine optimisation.

Online PR requires a new set of skills and strategies, but we believe it cannot be carried out effectively without a proven track record in conventional PR and extensive media contacts.

It's about finding the right network for each market, for each nice, the right people who can have substantial impact on your brand's sales and its reputation.

Eyes2market applies simple and effective techniques:

a. Audit: Monitoring and identifying the most relevant social media for you

b. Engage: Defining messaging, generating content and then outreaching to channels that make sense to your tourism product.

c. Measure: evaluating social media interaction.

Get your message out there

As one of the Europe's leading tourism PR agencies, we believe we have the creative thinking, the online experience and the media contacts to get your message out on the web.

A clear and logical Social media strategy is key to success.
Facebook, Twitter and other social media sites offer unprecedented access to new markets - if you get the approach right.

Eyes2market's key elements include:

• Listen to Conversations
• Establish your Share of Voice
• Set Goals and benchmarks
• Find Bloggers and Communities
• Identify Influencers
• Develop a Content Strategy
• Pick the right tools
• Create and Deliver Content
• Engage and Facilitate Conversations
• Measure Results

Online integrated actions

Digital Advertising is a mine field.

Budgets can simply melt away in Pay-per-click campaigns, and results are often difficult to measure.

With so many new media outlets online, a coordinated strategy is required to target key publications and blogs.
Search engine optimisation:

Building links to your website is central to any SEO campaign, raising your profile with Google and other search engines.

Viral campaigns:

A single editorial story, image gallery or video can capture the imagination of tens of thousands of people on the web.


Tracking and monitoring

The success of any online PR campaign depends on accurately tracking, evaluating and reporting progress.

Engaging your next visitor

CRM - database creation

A qualified contact, who wants to hear from you, is worth a lot.

Eyes2market applies modern CRM (Customer relations management) tools to maintain consumer, trade and media contacts.

More than a database, Eyes2market believes that interaction with your audience has multiple touchpoints.